This enrichment reveals a company's core business model, detailing how it creates, delivers, and captures value—such as whether it operates as a SaaS provider, agency, marketplace, or other structure. It equips B2B sales teams with critical insight into how a prospect operates, enabling more relevant outreach and better qualification.

Key Features

  • Business Model Classification
    Identifies whether a company operates as a SaaS, agency, marketplace, consultancy, or other major model.

  • Delivery & Revenue Insights
    Includes how the company delivers its product or service and how it typically captures revenue (e.g., subscriptions, licensing, project-based).

  • Contextual Source References
    Pulls details from public websites, investor materials, and company descriptions to provide clarity on model classification.

  • AI-Powered Accuracy
    Continuously trained AI agents synthesize multiple sources to ensure accurate, up-to-date categorization.

Why This Enrichment Matters

  • Improve Lead Qualification
    Understand how a company makes money to quickly assess whether it fits your ICP and target buying persona.

  • Tailor Messaging Effectively
    Adapt your pitch based on whether the business runs on recurring revenue, transactional services, or project delivery.

  • Accelerate Discovery Calls
    Enter conversations with pre-validated operational context, reducing time spent on basic qualification.

How It Works

  1. Selecting the enrichment: From your Coherent account, simply select the Business Model enrichment option for your target list.

  2. AI agents gathering data: Our research agents immediately begin compiling business model information from public web sources and other providers.

  3. Data delivery within Coherent: Business model insights appear directly in your list, ready for sorting, filtering, or exporting.

Real-World Use Cases

  • SaaS platform targeting digital agencies can filter for companies with "Agency" models to personalize outreach and improve conversion.

  • Enterprise tech vendor uses business model data to focus outbound on prospects with recurring revenue models, aligning better with their sales cycle.

Frequently Asked Questions

Q: How often can I update this data?
A: You can run the enrichment on demand anytime. Each run provides fresh estimates based on the latest available data.

Q: Do I need technical skills to use this enrichment?
A: No. Selecting the enrichment triggers automatic data retrieval by our AI agents. The results appear seamlessly in your Coherent lists.

Q: What types of business models are identified?
A: Common classifications include SaaS, Agency, Marketplace, Consulting, eCommerce, Manufacturing, and more.

Q: How accurate is the model classification?
A: Our AI agents pull from multiple sources and prioritize primary company descriptions to deliver high-confidence categorizations.

Get started

Start using the Business Model enrichment today to better understand your prospects and sharpen your outreach. Need a custom enrichment? Reach out to us.

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