Competitor enrichment helps B2B sales teams identify the key companies operating in the same market as their prospects, allowing for more strategic positioning, better outreach messaging, and sharper targeting.

Key Features

• Competitive Landscape Identification: Quickly see who your prospect’s main competitors are, based on shared markets or product offerings.

• Contextual Sales Insights: Understand where your target fits within their competitive ecosystem to shape more relevant pitches.

• Market Intelligence at Scale: Uncover competitive dynamics across hundreds of accounts with one enrichment run.

• Direct List Integration: Competitor data is added directly into your Coherent lists—no spreadsheets or manual lookups required.

Why This Enrichment Matters

• Sharper Positioning: Know who your prospect is up against to better frame your value proposition.

• Personalized Outreach: Reference known competitors in outreach to immediately demonstrate relevance and industry awareness.

• Opportunity Discovery: Spot patterns among competitors to identify potential new leads or sectors with rising demand.

How It Works

1. Selecting the enrichment: From your Coherent account, simply select the Competitors Enrichment option for your target list.

2. AI agents gathering data: Our research agents immediately begin compiling key competitor information from public web sources, business databases, and market intelligence platforms.

3. Data delivery within Coherent: Competitor data appears directly in your list, ready for sorting, filtering, or exporting.

Real-World Use Cases

• Sales rep targeting mid-sized SaaS companies can reference a prospect's top three competitors in initial outreach to build credibility and context.

• BDRs in manufacturing tech can use competitor data to prioritize accounts in crowded markets where differentiation matters most.

Frequently Asked Questions

Q: How often can I update this data?
A: You can run the enrichment on demand anytime. Each run provides fresh estimates based on the latest available data.

Q: Do I need technical skills to use this enrichment?
A: No. Selecting the enrichment triggers automatic data retrieval by our AI agents. The results appear seamlessly in your Coherent lists.

Q: How accurate is competitor data?
A: Our AI agents pull from multiple reputable sources and cross-check mentions, ensuring reliable identification of relevant competitors.

Q: Can I enrich large lists at once?
A: Yes. Competitor enrichment works at scale—perfect for bulk prospecting or territory planning.

Get started

Start using Competitor enrichment to bring sharper insight and competitive edge to every sales conversation. Reach out to us for custom enrichments or to request a live demo.