Customer Segments enrichment helps B2B sales teams quickly identify the primary customer types a company targets—such as B2B Midmarket, Enterprise, Consumer, or Government. This insight allows reps to tailor messaging, prioritize outreach, and align solutions to fit the company’s business model.

Key Features

• Customer Type Classification: Automatically identifies whether a company sells to businesses, consumers, or the public sector.

• Segment Specificity: Distinguishes between B2B segments like SMB, midmarket, and enterprise.

• AI-Powered Attribution: Combines company data, product language, and market positioning to determine customer focus.

• Direct CRM Integration: Add customer segment tags to your lead or account records directly within your Coherent lists.

Why This Enrichment Matters

• Tailored Sales Pitches: Know if your prospect serves SMBs, enterprises, or consumers, and adapt your messaging accordingly.

• Improved Lead Qualification: Quickly filter out accounts that don’t align with your ICP based on their target market.

• Sales Efficiency: Focus outreach efforts on companies that match your ideal use case or channel strategy.

• Stronger Account Research: Understand how a prospect’s customers shape their buying priorities and decision-making.

How It Works

1. Selecting the enrichment: From your Coherent account, simply select the Customer Segments enrichment option for your target list.

2. AI agents gathering data: Our research agents immediately begin compiling customer segment data from public web sources, company websites, and relevant product documentation.

3. Data delivery within Coherent: Customer segment tags appear directly in your list, ready for sorting, filtering, or exporting.

Real-World Use Cases

• Midmarket SaaS targeting B2B enterprise software vendors: Filter and prioritize companies whose primary customers are enterprise-level businesses.

• Fintech selling to government-focused vendors: Quickly identify companies serving public sector clients to tailor compliance-heavy sales materials.

Frequently Asked Questions

Q: How often can I update this data?
A: You can run the enrichment on demand anytime. Each run provides fresh estimates based on the latest available data.

Q: Do I need technical skills to use this enrichment?
A: No. Selecting the enrichment triggers automatic data retrieval by our AI agents. The results appear seamlessly in your Coherent lists.

Q: What types of customer segments can Coherent identify?
A: We identify B2B (with further breakdowns like SMB, Midmarket, and Enterprise), B2C/Consumer, and Government-focused customer types.

Q: How accurate is the segmentation?
A: Our AI models combine multiple data points—like product focus, language, and case studies—to generate reliable segment classifications, continuously refined over time.

Get started

Start identifying which customer types your prospects serve and sharpen your go-to-market motion today with the Customer Segments enrichment. Reach out to us if you need a custom enrichment tailored to your sales strategy.