News & Blog enrichment gives B2B sales teams a real-time pulse on company visibility by surfacing recent media mentions, press releases, and blog updates. This enrichment helps prioritize outreach and tailor messaging based on a company’s current public activity.

Key Features

• Latest Media Mentions: Quickly view recent articles, news coverage, or press announcements involving the company.

• Blog Activity Feed: Get the most recent blog posts or updates directly from the company’s official site.

• Timestamped Results: Each entry includes publication dates to show how recently the content was posted.

• Source Details: Includes URLs and publication names for easy access and validation.

Why This Enrichment Matters

• Timely Outreach Hooks: Reference a company’s latest press release or blog post to craft relevant, high-converting outreach.

• Prioritized Engagement: Focus efforts on companies that are currently active in the news or sharing updates, signaling momentum or change.

• Contextual Intelligence: Understand what a company is talking about publicly to better align your pitch with their current narrative.

How It Works

1. Selecting the enrichment: From your Coherent account, simply select the News & Blog enrichment option for your target list.

2. AI agents gathering data: Our research agents immediately begin compiling recent media coverage and blog activity from public web sources and verified content feeds.

3. Data delivery within Coherent: News & Blog results appear directly in your list, ready for sorting, filtering, or exporting.

Real-World Use Cases

• Outbound Sales Campaigns: A rep sees that a target company just announced a funding round—perfect timing for a personalized pitch.

• Account Research: Before a meeting, a sales team checks recent blogs to align discussion points with the company's current focus.

Frequently Asked Questions

Q: How often can I update this data?
A: You can run the enrichment on demand anytime. Each run provides fresh estimates based on the latest available data.

Q: Do I need technical skills to use this enrichment?
A: No. Selecting the enrichment triggers automatic data retrieval by our AI agents. The results appear seamlessly in your Coherent lists.

Q: What types of sources are used for the media coverage?
A: We pull from a wide range of reputable news outlets, PR sites, and company press rooms to ensure coverage is both relevant and reliable.

Q: Can I see how recent the blog or news post is?
A: Yes, each result includes a timestamp so you know exactly when the article or post was published.

Get started

Start using the News & Blog enrichment to bring relevance and perfect timing to every outreach. Reach out to us if you'd like to explore a custom version tailored to your needs.