This enrichment gives B2B sales teams instant access to a company's unique selling propositions (USPs) as described by the company itself, along with a clear classification of whether its products are physical, digital, or a mix. It’s a fast way to understand positioning and product focus during lead qualification.

Key Features

• Company-Claimed USPs: Extracts self-reported differentiators and value propositions directly from company websites and materials.

• Product Type Classification: Labels offerings as Physical, Digital, or Mixed for faster product context.

• Categorization of Offerings: Identifies key product or service categories based on descriptions and positioning.

• SEO-Optimized Summary: Each output is designed for quick scanning and downstream enrichment use.

Why This Enrichment Matters

• Faster Lead Qualification: Quickly understand if a company's products align with your ICP.

• Improved Outreach Context: Reference a company’s own language when crafting emails or calls.

• Clear Market Positioning: Identify competitors or partners by how they frame their offerings.

How It Works

1. Selecting the enrichment: From your Coherent account, simply select the Product Type & Key Features enrichment option for your target list.

2. AI agents gathering data: Our research agents immediately begin compiling product type, self-reported USPs, and offering categorization from public web sources and other providers.

3. Data delivery within Coherent: Product Type & Key Features appears directly in your list, ready for sorting, filtering, or exporting.

Real-World Use Cases

• Sales rep qualifying inbound leads: Quickly assess if a prospect sells digital software or a physical product and tailor the outreach accordingly.

• Partnerships team sourcing complementary tools: Identify digital-only products in specific SaaS verticals for co-marketing opportunities.

Frequently Asked Questions

Q: How often can I update this data?
A: You can run the enrichment on demand anytime. Each run provides fresh estimates based on the latest available data.

Q: Do I need technical skills to use this enrichment?
A: No. Selecting the enrichment triggers automatic data retrieval by our AI agents. The results appear seamlessly in your Coherent lists.

Q: Where does the USP information come from?
A: Our AI agents gather it from official company websites, landing pages, and publicly available product descriptions.

Q: How accurate is the product type classification?
A: The enrichment uses context-based logic to identify product type, refined with data from multiple sources to improve accuracy.

Get started

Start identifying key product types and USPs to qualify leads faster and personalize outreach instantly.
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