The Social Media Followers enrichment reveals how many followers a company has across key social media platforms, helping B2B sales teams gauge online influence and brand reach when targeting prospects.

Key Features

  • Platform Coverage: Provides follower counts from LinkedIn, Twitter (X), Instagram, and Facebook where available.

  • Real-Time Insights: Pulls up-to-date follower counts from public company profiles.

  • Multi-channel View: Can consolidate follower data across platforms for a complete picture of online reach.

  • Filterable in Coherent: Enables easy segmentation and prioritization based on social media presence.

Why This Enrichment Matters

  • Assess Brand Visibility: Quickly understand a company’s marketing strength and digital footprint.

  • Prioritize Influential Leads: Focus on businesses with stronger engagement and public presence.

  • Tailor Outreach: Personalize messaging based on the company’s level of social engagement.

How It Works

  1. Selecting the enrichment: From your Coherent account, simply select the Social Media Followers enrichment option for your target list.

  2. AI agents gathering data: Our research agents immediately begin compiling social media follower counts from public web sources and official company profiles.

  3. Data delivery within Coherent: Social Media Followers appears directly in your list, ready for sorting, filtering, or exporting.

Real-World Use Cases

  • ABM Campaigns: Prioritize outreach to companies with large LinkedIn or Twitter followings, signaling higher engagement and market presence.

  • Agency Prospecting: Marketing agencies can use this enrichment to identify brands with strong social profiles for partnership or service opportunities.

Frequently Asked Questions

Q: How often can I update this data?
A: You can run the enrichment on demand anytime. Each run provides fresh estimates based on the latest available data.

Q: Do I need technical skills to use this enrichment?
A: No. Selecting the enrichment triggers automatic data retrieval by our AI agents. The results appear seamlessly in your Coherent lists.

Q: Which social media platforms are included?
A: We track LinkedIn, Twitter (X), Instagram, and Facebook—depending on public availability of the company’s profile.

Q: What if a company has no social media presence?
A: If no public profiles are found, the field will appear as blank or “Not Available” in your results.

Get started

Start using the Social Media Followers enrichment today to uncover prospect influence and digital reach. Reach out to us if you need a custom enrichment.

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